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The new promotion campaign is set to take off on 2nd November, 2010, and is based on a number of different items.
In each of these, KME, through its products and innovative systems, will also highlight the uses and excellent qualities of copper.
The campaign will receive full coverage in the main media, appearing in local and international newspapers, specialized publications, KME’s website and the principal radio stations.
I - KME TRANSFORMS COPPER INTO ARCHITECTURE
to make your home unique.
The first item, featuring “Architecture”, demonstrates how vital KME considers this application to be. It underscores the many creative possibilities which our product range, with copper in the first place, offers planners. Yes, copper’s versatility, high value and resistance allows KME to process it into a wide range of finishes, shapes and original solutions which endure in time and enhance the beauty of exteriors.
II - KME TRANSFORMS COPPER INTO COMFORT
to make your home more comfortable
In the item featuring "Comfort", KME describes the properties its products are distinguished for, as well as the solutions they offer in terms of performance and ecological value, both crucial factors in warming your home and making it more comfortable and livable than ever.
Copper is a natural material with unique qualities, and KME, a leader in plumbing and heating solutions, knows how to engineer this metal into innovative systems which ensure greater comfort in your home.
III - KME TRANSFORMS COPPER INTO PROTECTION
to make your home last longer
In the advertisement on “Protection”, we detail the features of this raw material, which is resistant to weathering, does not age, and thus becomes, thanks to KME, the ideal solution for roofing and rainwater drainage systems.
IV - KME TRANSFORMS COPPER INTO RENEWABLE ENERGY
to make your home more ecological
In its advertisement on “Renewable Energies”, KME describes some this material’s excellent qualities: its thermal properties and 100% recycling value alone give copper a significant role in the field of renewable energies. This is exactly why it fosters solutions and systems for your home which are conveniently priced and also environmentally sound.
V - KME TRANSFORMS COPPER INTO DESIGN
to make your home more beautiful
Interior design: an artistic and creative form which today joins with copper to reach full expression and further enhance the beauty of your home.
Brightness, elegance and value: three features which KME knows how to blend perfectly, thus bringing you new ideas in design, rich with new shapes and colours.
MEDIA PLAN
Press: The Times, Le Figaro, Süddeutsche Zeitung, Frankfurter Allgemeine Zeitung, Il Sole 24 Ore, La Repubblica, Il Corriere della Sera, The World of Interiors, AD Architectural Digest
Web: yahoo.co.uk, architecturetoday.co.uk, yahoo.fr, lemonde.fr, lefigaro.fr, faz.net, dabonline.de, yahoo.de, bbc.com, thetimes.co.uk, borsaitaliana.it, reuters.it, finanzaonline.com, finanza.com, virgilio.it, milanofinanza.it, corriere.it, espressonline.it, repubblica.it, edilportale.it, cercaziende.it
Radio: Radio Rai 1, Radio Rai 2, Radio 24
